McDonald's - Pokémon Happy Meal

Client: McDonald’s
Agency: Leo Burnett UK
Production: Hornet
Director: Yves Geleyn
Format: Ad
Year: 2024-2025

I created these images as part of my role as a Visual Development Artist for the global McDonald’s and Pokémon Happy Meal collaboration. I developed style frames, 3D blockouts, and style explorations for vehicle designs, clouds, city facade architecture, and restaurant/street props, contributing to the campaign’s visual storytelling and world-building.